First. Live. Local
In 2007, News Channel 9’s Positioning was “First. Live. Local” and we wanted to not only reinforce our positioning but also to communicate that the details were an important aspect to providing a full-picture to our viewing audience.
So I felt a montage of images that included our programming, newscasts, and talent, would be a fitting way to communicate that.
The ad appeared in our Broadcasts, Heart Magazine, the KTSM Website and the El Paso Times.
Task
Design and Develop A Positioing AD for our News Team
If You Can Imagine It. I Can Create It.